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Lucid Dreams

Our story

Embrace the Unknown.

Lucid Dreams is a community-oriented clothing venture focused on developing and commercializing original apparel designs that reflect the identity, interests, and culture of its community.

6.9732° N, 126.2981° E

The Lucid Dreams logo, embossed in white

Where it started

In a state of lucid dreaming, you are aware that you are dreaming, and you can, in some ways, control the dream.

The brand is rooted in that idea. Our founder started tapping into this dream state when she was younger, to find comfort from a troubled childhood. Hence the name.

from, bri

Lucid Dreams is my avenue of expressing my creativity with no boundaries and borders. I hope y’all love what I put out onto this one. This is really an ode to that young girl just trying to find herself. xoxo

The S1 | 24 collection laid out on concrete: vortex-print tees, a two-tone cap, the black mailer box and the Embrace the Unknown zine with Bri’s note

What we hold to

“This is really an ode to that young girl just trying to find herself.”

Bri, founder
Shop Season 1 | The Signature